What are the key functions of your marketing team? What goals are you accountable for achieving? Here are questions to consider as you think about the best way to organize your marketing team: Or you can create a divisional structure that aligns your marketing efforts around specific product divisions, customer segments, or geographic areas to better serve customer needs. For example, you can create a functional structure that groups marketers by discipline. There are many ways you can organize a marketing team. What are the most common marketing organizational structures? Supercharge collaboration with Aha! Roadmaps. Regardless of the specific programs and campaigns, what ultimately matters is designing a structure that improves decision making and streamlines marketing operations so everyone can do their best work. No matter how you organize your marketing team, the group is still responsible for the same core marketing functions - such as digital, content, social media, and product marketing. You also need to establish clear roles and responsibilities, enabling teams to effectively work together to deliver great results. A well-defined org structure is vital to accomplishing overall business objectives. The way you organize your marketing team can also significantly impact your ability to achieve your goals. You need a breakthrough strategy, a strong plan, and a brilliant team. In course of time, such a manager may gain power and in a bid to assert his independence may ignore organizational interests.Marketing success depends on three ingredients. It provides managers with the authority to supervise all activities related to a particular division.It may lead to increase in costs since there may be a duplication of activities across product divisions with separate set of similar functions increases expenditure.Conflict may arise among different divisions with reference to allocation of funds and further a particular division may seek to maximize its profits at the cost of other divisions.It facilitates expansion and growth as new divisions can be added without interrupting the existing operations by merely adding another divisional head and staff for the new product line.It promotes flexibility and initiative because each division functions as an autonomous unit which leads to faster decision making.Divisional heads are accountable for profits, as revenues and costs related to different departments can be easily identified and assigned to them.Product specialization helps in development of various skills in divisional head and prepares him for higher positions.Organization grows and needs to add more employees.For enterprises producing large variety of products.Each unit has a divisional manager responsible for performance and who has authority over the unit. This comprises of separate business units or divisions. In this structure activities are grouped on the basis of products. Lead to inflexibility as people same skills and knowledge may develop narrow perspective.Conflict of interestsarises when the interests of two or more departments are not compatible.Lead to problems in coordination as information has to exchange across different departments.Places less emphasis on overall enterprise objectives than the objectives pursued by functional head.Ensures that different functions get due attention.Leads to minimal duplication of efforts and results in economies of scale & lower cost.Increase managerial and operational efficiency and results in increased profit.Leads to occupational specialization and promotes efficiency.Operations require a high degree of specialization.When the size of organization is large,.In functional structure jobs of similar nature are grouped and organized as separate departments on the basis of their functions.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |